About Esnaad

Since its inception, ESNAAD Developments has been a vital subsidiary of UAE-based Aura Holdings - a prominent player in the real estate and construction sector.

20
Years

ESNAAD, a dynamic subsidiary of UAE-based Aura Holdings, stands as a pioneering force in Dubai's real estate sector. Established under the visionary leadership of founder and CEO Ashraf Elbendari, ESNAAD has swiftly become synonymous with excellence, innovation, and unwavering commitment to quality. Driven by a mission to enrich lives through exceptional living spaces that transcend mere functionality, ESNAAD has successfully completed ventures. With over 2,000 global customers, the majority hailing from the GCC region and Europe with Arab origins, ESNAAD strategically focuses its expansion plans on Dubai for the next five years. Guided by a philosophy anchored in Aesthetic Functionality, Uncompromising Quality, and a Relentless Pursuit of Excellence, ESNAAD aims to contribute to the reshaping of Dubai’s real estate landscape.



The company embraces sustainability, adhering to UAE Green Building standards, sourcing locally, and integrating eco-friendly features into its developments. ESNAAD's commitment goes beyond construction; it extends to community integration, ensuring vibrant living spaces that foster a sense of belonging. The company prioritizes transparency, customer-centricity, and enduring quality, exemplified by its hands-on management for rigorous project quality control. As ESNAAD continues to shape the future of Dubai's real estate, the company invites individuals seeking premium living experiences to connect with a legacy of contemporary design, quality craftsmanship, and unparalleled value for money. For more information, visit and witness the commitment to excellence that defines ESNAAD's approach to real estate.

A TEAM OF INNOVATORS AND BUILDERS PIONEERING PROGRESSIVE FORMS OF LARGE-SCALE URBAN DEVELOPMENT

ESNAAD Development envisions a future where our commitment to excellence and innovation reshapes the landscape of Dubai's real estate. Inspired by the visionary leadership of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, we aim to be at the forefront of transformative developments, contributing to the city's progressive growth. As the company expands its presence, its vision is to become a developer synonymous with cutting-edge design, sustainable practices, and enduring value.