Since its inception, ESNAAD has been a vital subsidiary of UAE-based Aura Holdings - a prominent player in the real estate and construction sector.

ESNAAD, a dynamic subsidiary of UAE-based Aura Holdings, stands as a pioneering force in Dubai's real estate sector. Established under the visionary leadership of founder and CEO Ashraf Elbendari, ESNAAD has swiftly become synonymous with excellence, innovation, and unwavering commitment to quality. Driven by a mission to enrich lives through exceptional living spaces that transcend mere functionality, ESNAAD has successfully completed ventures. With over 2,000 global customers, the majority hailing from the GCC region and Europe with Arab origins, ESNAAD strategically focuses its expansion plans on Dubai for the next five years. Guided by a philosophy anchored in Aesthetic Functionality, Uncompromising Quality, and a Relentless Pursuit of Excellence, ESNAAD aims to contribute to the reshaping of Dubai’s real estate landscape. The company embraces sustainability, adhering to UAE Green Building standards, sourcing locally, and integrating eco-friendly features into its developments. ESNAAD's commitment goes beyond construction; it extends to community integration, ensuring vibrant living spaces that foster a sense of belonging. The company prioritizes transparency, customer-centricity, and enduring quality, exemplified by its hands-on management for rigorous project quality control. As ESNAAD continues to shape the future of Dubai's real estate, the company invites individuals seeking premium living experiences to connect with a legacy of contemporary design, quality craftsmanship, and unparalleled value for money. For more information, visit and witness the commitment to excellence that defines ESNAAD's approach to real estate.

Core Values

At ESNAAD, our values form the bedrock of our endeavours, guiding every decision and action. Placing our customers at the heart of everything we do, we are dedicated to understanding their needs and aspirations. We embrace innovation as a driving force behind our projects. Balancing aesthetics with functionality, we seek innovative solutions that elevate the living experience, ensuring our developments remain at the forefront of contemporary design.


ESNAAD is dedicated to enriching lives by creating exceptional living spaces that go beyond mere functionality. The company is committed to delivering unparalleled value through the development of high- quality residences in prime locations. Striving to set new standards in the real estate market, ESNAAD aims to provide homes that inspire, enhance well-being, and contribute positively to the communities it serves.


ESNAAD envisions a future where our commitment to excellence and innovation reshapes the landscape of Dubai's real estate. Inspired by the visionary leadership of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, we aim to be at the forefront of transformative developments, contributing to the city's progressive growth. As the company expands its presence, its vision is to become a developer synonymous with cutting-edge design, sustainable practices, and enduring value.